Mobile Competition Shifts to Software Design

Disruptions: Mobile Competition Shifts to Software Design - NYTimes.com: " . . . iOS 7. With the image of a flattened smartphone interface with thin typography on a screen in the background, Mr. Cook proudly noted, “This is the biggest change to iOS since the introduction of the iPhone.” How does he figure that? Mr. Cook’s bold claim was based on something that is well understood in tech circles but is easily overlooked by consumers. It is the design of the software, far more than the look and feel of the device itself, that allows a company to leap over its competitors. . . ." (read more at link above)

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