Microsoft's Mark Penn Mistake

Microsoft's Mark Penn Mistake | New Republic: "As much as Microsoft has tried to make this ad blitz about Google, smear campaigns will always reflect on the entities that attach their names to them. In the political world, the bulk of negative advertising actually comes from outside groups with names like "America's Future PAC" or "Concerned Citizens of Wisconsin," shielding the candidate from having to say such nasty things (and even if the campaign did foot the bill, it’s only acknowledged in a perfunctory message at the end). In this case, lacking a viable surrogate, Microsoft takes on the full burden of looking petty and snide. That already comports with public perception—Microsoft doesn't have the nickname the "Evil Empire" for nothing—but there's no need to make the problem worse. "


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