How to get started with Google AdWords | PCWorld: "What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn't that difficult to start using. Even with a budget of a dollar a day, the service is worth trying to see if you can generate traffic to your site. Here's how to get started with AdWords in a matter of minutes with minimal fuss. (If your small business needs something even simpler, check out AdWords Express, which targets retail outlets, local restaurants, and the like.) . . . . "
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Gap CEO says its viral denim campaign wasn't just a hit online — it drove
double-digit growth in sales, fueled by Gen Z
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Gap CEO Richard Dickson said its viral campaign during the summer's denim
ad wars drove double-digit growth in sales, fueled by Gen Z.
1 hour ago
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